12 January 2019


Sagmeister & Walsh: Beauty

MAK, Vienna

– 31 March 2019




After the success of his introspection in his own search for happiness (“The Happy Show” also held at MAK Vienna and other museums and making his documentary “The Happy Film”), Stefan Sagmeister, working with Jessica Walsh, would now like to delight us with nothing less than what appears to be the “banality of beauty“.


Sagmeister and Walsh, who together also run the creative agency of the same name in New York, are dedicating a large-scale interactive exhibition to another major theme of human culture: beauty. Both see beauty as the quantum of humanity that makes our lives better.

The MAK in Vienna has been transformed into a amusement park for beauty. In order to prove that beauty is not just superficial, various multimedia and multisensory installations and objects invite visitors to explore the various facets of this idea: from digital experiments with symmetry, to the sensory experience of sound, colour, and fragrance to the question of what makes a person attractive to others. Examples from the fields of graphics, product design, architecture, and urban planning illustrate the positive effects of beauty. The following example proves that beauty can also be affordable: underpasses smelling of urine in New York were transformed by these two designers into popular venues for romantic weddings for just 5,000 dollars.


The thematic areas of “What Is Beauty”, “The History of Beauty”, “In the Eye of the Beholder”, “Experience Beauty” and “Transforming Beauty” are completed by the “Beauty Archive”, which – curated by Sagmeister and Walsh – presents a selection of “particularly beautiful” exhibits from MAK’s collection.


Nº 283
The Power of Design

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