31 August – 2 September 2018
The latest trends in fashion, music, and culture will be presented at Bread and Butter, a public event organised by the fashion retailer Zalando for the third time.
Since being founded in 2001, Bread and Butter has established itself as one of the most important international fashion fairs. The weekend is varied with the presentation of new brands, performances by up-and-coming musicians and bands, and cultural exchange in the form of workshops, discussions, and lectures. Visitors have the opportunity to buy limited products direct on site before they are officially launched on the market, and over 40 pop-up brands from beauty, fashion, and lifestyle will present themselves for the first time in Berlin. Zalando has a new collaboration with the top footballer, Jérôme Boateng, whose collection “Boa17” will be presented at the fair. The multi-talented Jaden Smith, will also be there to release a sustainable collection with the brand G-Star. He will participate in a panel discussion on sustainability on Saturday, 1 September 2018. Live acts, such as Princess Nokia and the Belgian rapper, Hamza, and various DJs will be performing on three different stages. Established brands including Adidas und Converse, and newer brands will be presenting their latest ideas and products.
Last year, around 30,000 visitors attended and approximately 35 million viewers were reached via live stream. Individual tickets are now available for 15 euros. Group tickets cost 45 euros.