15 June 2018
Corporate and brand identity are the central themes of the CXI conference, taking place for the tenth time this year. The aim of the event is to give the audience a holistic view of the process of creating a brand, looking at the different needs of companies and agencies, their respective work contexts and stages of development.
Key questions for the speakers are: “What makes a corporate identity project successful? What are the different criteria as far as clients and agencies are concerned? And how can such a complex process be successfully implemented?” The programme focuses on lectures by various companies and agencies discussing their work processes, solutions, and challenges in order to make transparent the complexity of the process, the decisive factors, and the results that follow. It is primarily aimed at students and professionals in marketing and design.
The conference is already sold out, but it is still possible to join the waiting list.
The Ringlokschuppen is located in the north of the city. It is an old railway depot, which offers a generous indoor and outdoor area for events and smaller fairs and was redesigned in 2002 by Bielefeld architects Burmester and Korte. The atmosphere provides a good base environment to talk about the meaning and cost of design as well as an opportunity to think about a sensitive approach to building a brand bearing in mind all parties involved.