18 September 2018


Food is Fiction

Design Museum Den Bosch, s’-Hertogenbosch

– 28 Oktober 2018



The “Food is Fiction” exhibition looks at psychological and advertising factors in the food industry that influence not only our consumer behaviour but also our social positioning.


On display are examples of early advertising, iconic packaging, and handmade imitations of food that influence our purchasing decisions. Several aspects of the function of the supermarket in particular are illuminated. It not only serves as a source of supplies, but it is also the place where we satisfy our daily desire for values such as honesty, nostalgia, eroticism, and patriotism. The stories that packaging designers come up with for individual foods reflect these very values and make sure that food wins us over not only on account of its taste and role of “making us satisfied”, but much more because of an emotional connection we develop with it. The following questions will be considered: What role does design or the designer play in the food industry and which market strategies including psychological, auditory, and visual devices tempt the customer to buy? The type of food we consume helps determine our position within society, at least the one we associate with ourselves: hipster or housewife, mother or femme fatale, hunter or gatherer. The organisers themselves describe the food industry as a “cultural institution”. In addition to the exhibition, there is a supporting programme of workshops, lectures, and other events.


Nº 283
The Power of Design

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