Museu da Casa Brasileira, São Paulo
25 August – 21 October 2018
“Handmade Industry” is an art and architecture exhibition staged by Atelier Oï of Switzerland, which wants to make the ideas behind its works visible and tangible for the visitor.
“Denken mit den Händen” or “Thinking with your Hands” is how Atelier Oï describes its approach. Founded in 1991 in La Neuveville, Switzerland, by Aurel Aebi, Armand Louis, and Patrick Reymond, it is a multidisciplinary place for creative working and thinking, where materials are experimented with and current ideas of design are replaced with new perspectives. In the exhibition, lights, interior design, and furniture are on display, some of which have already been designed by the studio for earlier projects. In addition to the exhibition, a catalogue will be published documenting the studio’s structure, development, and working methods. It also describes the variety of creative works, ranging from playful in-house productions to the development of luxury objects for companies such as Bulgari and Louis Vuitton.
The nature of the material is often the most important aspect of its work – frequently even before the fully developed idea of the product itself. The aim is to make full use of the possibilities offered by a material. For example, the studio used remnants of leather to create extraordinary surfaces that served as templates for Louis Vuitton products, or turned the Japanese material of handmade Gifu paper into a global product. Interdisciplinarity and plurality, two of the studio’s core values, are reflected in the selection and combination of materials, always focusing on conveying to the visitor how the material itself influences, communicates, and relates to the designer.
The presentation is in keeping with the Palladian style of the museum, known for its exhibitions in the fields of design, architecture, and applied arts. The rooms are dedicated to (interior) design, product design, scenography, and free kinetic art installations.