14 April 2016

Dossiers
Interview with:
Glossy.tv

Text: Carolin Blöink

Ghent, the second largest city in Flanders and the Belgian city with the country’s highest concentration of listed buildings, is home to approximately 250,000 people and 23 museums. Having risen to prominence in the Middle Ages thanks to the cloth trade, it now frequently produces new design talents in the fields of fashion, interior design, film, and visual communication, thanks to institutions such as the Royal Academy of Fine Arts (KASK) and the Luca School of Arts (LUCA). We asked four graphically oriented Ghent-based design studios about their work, their influences, and the local places where they find inspiration.



 

Year of foundation: 2004

Number of employees: 1–5

Clients: Pukkelpop (music festival, Hasselt), KAA Gent (football club), Nike, Studio Brussel (radio station), Café Costume (menswear shop)

Collaboration partners: Code d’Or for web development

Locations of inspiration in Ghent: the vibrant atmosphere in the historic centre of the city on sunny days, S.M.A.K., Museum voor Schone Kunsten Gent (MSK), Design Museum Gent

Creative influence: the Internet, life as we know it

 

 

In your opinion, what is special about the design scene in Ghent?

 

It’s pretty cosmopolitan for such a small city.

 

 

How would you characterise your working methods and style?

 

Our aim is to help our clients reach their full brand potential. To succeed, we merge brand and consumer insight with a design approach. Our evolving creative vision and trend insights let us redefine brands across all touchpoints. We treat problems as opportunities and ensure a well crafted outcome for the brands of the future.

 

 

How did your visual language evolve?

 

We went from visual communication to visual communication and strategy.

 

 

What would be your dream project?

 

We would love to turn our fictional clothing company “Offline” into a real brand.

 

 

TOYKYO, ↗ Studio Studio, ↗ Corbin Mahieu

 



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Nº 281
Design and Archives

form Design Magazine


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