03 March 2019

News

Munich Creative Business Week.
Design connects!

München

9–17 March 2019

mcbw.de

 

 

For the eighth time, Bayern Design is organising Munich Creative Business Week (MCBW), inviting designers, design agencies and the public interested in design to over 200 events in Munich and its environs. With more than 120 committed programme partners, the MCBW is a showcase for the distinctive entrepreneurial links between design and business in Bavaria.



 

Under the title “Design Connects!” the MCBW offers, as every year, the programme areas called “Create Business!” and “Design Schau!”, aiming to convey through inspiring experiences, the latest developments in the design sector to a specialist audience and the wider public.

“Create Business!” acts as a dialogue and networking platform for the MCBW and is about great ideas, sustainable trends and new products, which are communicated through conferences, symposia and workshops, at receptions and many other events. The start-up platform MCBW Start Up offers young and experienced designers as well as design-oriented start-ups the opportunity to exchange ideas with experts from the business world.

“Design Schau!” is the showcase for the wider public and aims to make design and all its aspects tangible and understandable. Exhibitions, exclusive previews, events and other activities provide insights into Bavarian and international design culture.

The programme offers several highlights, including the city tour “Meet your Local Heroes – Inspiration & Innovation Tour by Mucbook” to well-known and lesser-known hotspots of innovation; Europe’s largest Editorial Design Conference (EDCH) and the exhibition “Decades of Innovation” celebrating Frog Design’s 50th anniversary.

The partner region of the MCBW, the district of Miesbach, is offering a two-day pop-up innovation hub for innovation and creativity from 15 to 16 March. Following last year’s Design Symposium, a prototype for a creative centre will be created this year. Entrepreneurs, representatives of the creative industries and lateral thinkers will put their heads together with political decision-makers to think about the creation and possibilities of such a place. Thematic anchor points include questions on design education, creative processes, future-oriented corporate management, digitisation and artificial intelligence. There is also the opportunity to learn more about the manufacturer Gmund Papier through lectures and workshops held in the company’s premises.

All events focus on the idea of exchange and sharing in order to gather together entrepreneurial energies.

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Nº 283
The Power of Design

form Design Magazine


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