Swiss Textiles Kontext View – Flux
Cinema Riffraff, Zürich
25 June 2019
If something is in flux, it is in a state of constant change. In our 21st century society, almost everything is in this state: new ideas about work are creating flexible working spaces and times, our understanding of gender is ever more fluid and cultural differences are increasingly blurred. Socio-cultural change is constantly shifting boundaries as well as removing them, resulting in what is often called multi-perspectivity – a state of transition and lack of clarity.
The one-day conference on 25 June run by Swiss Textiles Context View, explores the phenomena of ambiguity and change. Current trends of societal development and globalisation are resulting in the increasing blurring of boundaries between traditional notions about target groups. Similarly, customer segmentation according to age, gender, nationality, season and status is losing importance. When it comes to design this means that other premises are moving to centre stage. There is a shift from classical product design, towards the design of behaviour, processes and social interactions turning emotion into function. As sensitive beings that are part of the environment, people are turning buzzwords such as sustainability and environmental awareness into guiding principles for design. The conference programme entitled “Flux – transition as status quo”, brings together presentations and contributions from international speakers on the topics of people, (dis)solution, fragmentation and mono and considers the question “Where do we want to go?” as a basis for creative action.
Owing to the short notice given about the conference, we would also like to draw your attention to the Kontext Annual event on 30 August, 2019, which takes up the topics of all past Kontext View events, considers them more deeply and adds new aspects to them. This half-day conference is conceived as a cross-sector event and is accompanied by a hands-on and visual exhibition including objects, images and materials in the Kontext Gallery.