19 October 2018

News

The Perfumative

Zurich University of the Arts, Kunstraum 5.K12

8 – 10 November 2018

perfumative.zhdk.ch

 

Perfume is quite literally difficult to grasp: it is elusive, cannot be captured on canvas or screen, and even describing it accurately is a challenge. Moreover, the work that goes on behind the scenes to produce fragrances and perfumes cannot be pigeonholed to any one discipline. The conference “The Perfumative – Perfume in Art and Design” will focus on these and other points of contention.



 

The creation of fragrances is often seen as a lofty, artistic pursuit, while marketing and packaging are the sole preserve of design, and the “wearing” of the scents themselves is deemed to belong to the realm of fashion. Meanwhile, we know that our sense of smell has a strong bearing on our perceptions and experiences, yet scents are treated completely differently to visual or acoustic stimuli. The conference will bring together perfumers, scientists, and artists, who will look at the phenomenon of perfume through the prism of technology, materials, history, advertising, fashion, literature, and art.

The seats in the lecture theatre are already booked out, but those who are interested can still go online to book a place in an adjacent room, where the conference will be broadcast.



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