The Poster in the Clash of Ideologies 1914–2014
– 19 May 2014
Centre for Contemporary Art, Prague
In 1964, the media theoretician, Marshall McLuhan, wrote the thesis “The medium is the message”. In its exhibition “The Poster in the Clash of Ideologies 1914 - 2014”, the Centre for Contemporary Art in Prague seeks to apply this proposition to the medium of the poster.
It intends to demonstrate the connection between the poster as a means of propaganda and its function as a bearer of dominant ideologies. Using original samples taken from a century of poster history, the struggle between the main economic systems of capitalism and communism can be observed. The beginning of the exhibition starts with the First World War. Posters are displayed chronologically including the time of the Cold War up until the present day. The media are viewed as the main means of conveying messages which is the reason for including modern media such as film and digital media. In addition to creating awareness of propaganda material over time, the aim of the exhibition is to demonstrate how the relationship between the medium and its message has developed.
Further information about tickets and directions to the museum can be found here.