London-based graphic designer Neville Brody has come up with a response to the annual London Design Festival. He has initiated the Anti-Design Festival, which will take place this year for the first time from September 18 to 26.
The counter-festival focuses on noncommercial, socio-critical works in the fields of art and design. It offers an opportunity to make works public that did not succeed on the market, or simply are not intended for the mass market. Renowned designers Jonathan Barnbrook, Stuart Semple and Stefan Sagmeister have already signed up.
Anyone who wants to provoke a broad international public with their works and encourage a reassessment of art and design in contemporary culture can register for one of the two categories at the Anti-Design Festival. The first is for small, reproducible products. The idea is to display a large quantity of articles that have been made cheaply and that visitors can take away and use if they need them. The second category includes larger one-off products, presented as exhibition pieces. This category’s theme is “State of Mind, Mind of State”, and focuses on the interactive relationship between personal psychology and self-control.
The registration deadline is August 13. The Festival will take place around Redchurch Street in the Shoreditch district of London.

More information is available on the organizer’s Website:
antidesignfestival.com