Setting objectives in design
This book is concerned with the design method known as “ViP – Vision in Product Design.” The method advocates a clearly formulated vision as its starting point. Using questions such as “What do I want to produce for tomorrow’s world?” and “What will be needed in the future?”, the designer sketches out a future scenario on which he can build his design process. “ViP” can be used as a tool for any kind of design activity. As well as explaining the design concept, the book contains conversations, actual examples and hints on further reading.
Paul Hekkert, Matthijs van Dijk
ViP – Vision in Design. A Guidebook for Innovators
BIS Publishers, Amsterdam