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Nº 274
Identity

Nov/Dec 2017

Order Magazine

Identical identities are rare – and this is as it should be. Whether it is a person, a brand or a product, their identity is a question of distinctiveness, a high degree of recognisability and a sense of connection with the human or object opposite. We explore how identities are shaped today.

Published on 10 October 2017

132 pages, German, English, € 16.90 (DE)

Contributors of this issue

Ana Andjelic
Lars Uwe Bleher
Sara Codutti
Thomas Hofmann
Karsten Kilian
Anja Neidhardt
Gabriele Oropallo
Giovanna Reder
Jonas Rehn
Adam Richardson
Wolfgang Scheppe
Marc Schütz
Ole Schulte
Julia Sommerfeld
Yesenia Thibault-Picazo
Stefan Weil
Ian Woodward

Editorial team

Judith Block
Carolin Blöink
Susanne Heinlein
Jessica Krejci
Stephan Ott
Franziska Porsch
Malene Saalmann
Sarah Schmitt

Contributors of this issue

Ana Andjelic, Lars Uwe Bleher, Sara Codutti, Thomas Hofmann, Karsten Kilian, Anja Neidhardt, Gabriele Oropallo, Giovanna Reder, Jonas Rehn, Adam Richardson, Wolfgang Scheppe, Marc Schütz, Ole Schulte, Julia Sommerfeld, Yesenia Thibault-Picazo, Stefan Weil, Ian Woodward

Editorial team

Judith Block, Carolin Blöink, Susanne Heinlein, Jessica Krejci, Stephan Ott, Franziska Porsch, Malene Saalmann, Sarah Schmitt



Anniversary contributions

60 Years of form
Revisiting the Past

2017 marks the 60th anniversary of form, a milestone that has prompted us to stop and take stock. In particular, we will be revisiting a specific article, reader’s letter, image, cover, etc. from each of the magazine’s six decades to date.

Back in 2013, we celebrated the 250th issue of form with a relaunched magazine in which we explored the future of design as a discipline, then, in form 251, posed the question “Designer Quo Vadis?”. In 2017, we are still asking such questions.

Revisit historical starting points
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Read selected articles online

More articles of the issue

Editorial:

Identity

Text: Stephan Ott

Adam Richardson proclaimed the “death of the designer” 25 years ago. We asked the author to clarify his theory from today’s perspective. Much has changed for the positive since then, yet, according to Richardson, there is “little philosophical, ethical or critical reflection amongst designers today, even as they are enjoying their success and influence”.

Read more

Filter:

Rock Strata

Text: Franziska Porsch

Translation: Emily J. McGuffin

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Although not yet scientifically verified, the term anthropocene has been circulating for some time now. What this means is that man has altered the surface of the earth to such an extent that he is now the key influential factor on our planet.

Read more

Focus:

„Nicht nur neu, sondern besser“

 

Kill Your Darlings

Interview: Stephan Ott

Translation: Emily J. McGuffin

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Logo and typeface are vital in defining the identity of a company and ideally convey its values and how it sees itself. Consequently, every change to this has to happen with great sensitivity. Atelier Markgraph, located in Frankfurt/Main, has taken this step and is currently implementing its new corporate design.

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Files:

Show Them What You’re Made Of
Material macht Marken

Text: Karsten Kilian

Translation: Emily J. McGuffin

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Brands are experienced. Most of them are graspable – in its literal sense. In this respect, materiality plays a major role.

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Preview:

Nº 275
Sport
Jan/Feb 2018

Text: Susanne Heinlein

Translation: Emily J. McGuffin

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Sport is more than mere physical activity. It is also an integral component of our culture. Sport symbolises team spirit, fairness, and performance, fosters communication between people and different groups, is a key element in the promotion of health, and forms the core of an industry worth billions.

Read more

Cluster

Text: Carolin Blöink

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Text: Judith Block

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Text: Susanne Heinlein

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Research

Text: Anja Neidhardt

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Fairs

Text: Susanne Heinlein

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Agenda

Exhibitions, fairs, festivals, events, conferences, symposia, and competitions

Text: Stephan Ott

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Text: Ian Woodward

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Text: Ana Andjelic

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Text: Thomas Hofmann

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Text: Anja Neidhardt

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Revisiting the Past 6/6

Text: Jonas Rehn

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Discourse

Text: Adam Richardson

Archive

Text: Gabriele Oropallo

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Media

New books, DVDs, magazines, websites, and apps

Text: Julia Sommerfeld

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Text: Ana Andjelic

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Text: Thomas Hofmann

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Text: Anja Neidhardt

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Revisiting the Past 6/6

Text: Jonas Rehn

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Discourse

Text: Adam Richardson

Archive

Text: Gabriele Oropallo

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Media

New books, DVDs, magazines, websites, and apps

Text: Julia Sommerfeld

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Cluster

Text: Carolin Blöink

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Text: Judith Block

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Text: Susanne Heinlein

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Research

Text: Anja Neidhardt

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Fairs

Text: Susanne Heinlein

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Agenda

Exhibitions, fairs, festivals, events, conferences, symposia, and competitions

Text: Stephan Ott

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Text: Ian Woodward

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Text: Ana Andjelic

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Text: Thomas Hofmann

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Text: Anja Neidhardt

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Revisiting the Past 6/6

Text: Jonas Rehn

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Discourse

Text: Adam Richardson

Archive

Text: Gabriele Oropallo

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Media

New books, DVDs, magazines, websites, and apps

Text: Julia Sommerfeld

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