Mockup cover 274

Nº 274
Identity

Nov/Dec 2017

Order Magazine

Identical identities are rare – and this is as it should be. Whether it is a person, a brand or a product, their identity is a question of distinctiveness, a high degree of recognisability and a sense of connection with the human or object opposite. We explore how identities are shaped today.

Published on 10 October 2017

132 pages, German, English, € 16.90 (DE)

Contributors of this issue

Ana Andjelic
Lars Uwe Bleher
Sara Codutti
Thomas Hofmann
Karsten Kilian
Anja Neidhardt
Gabriele Oropallo
Giovanna Reder
Jonas Rehn
Adam Richardson
Wolfgang Scheppe
Marc Schütz
Ole Schulte
Julia Sommerfeld
Yesenia Thibault-Picazo
Stefan Weil
Ian Woodward

Editorial team

Judith Block
Carolin Blöink
Susanne Heinlein
Jessica Krejci
Stephan Ott
Franziska Porsch
Malene Saalmann
Sarah Schmitt

Contributors of this issue

Ana Andjelic, Lars Uwe Bleher, Sara Codutti, Thomas Hofmann, Karsten Kilian, Anja Neidhardt, Gabriele Oropallo, Giovanna Reder, Jonas Rehn, Adam Richardson, Wolfgang Scheppe, Marc Schütz, Ole Schulte, Julia Sommerfeld, Yesenia Thibault-Picazo, Stefan Weil, Ian Woodward

Editorial team

Judith Block, Carolin Blöink, Susanne Heinlein, Jessica Krejci, Stephan Ott, Franziska Porsch, Malene Saalmann, Sarah Schmitt



Anniversary contributions

60 Years of form
Revisiting the Past

2017 marks the 60th anniversary of form, a milestone that has prompted us to stop and take stock. In particular, we will be revisiting a specific article, reader’s letter, image, cover, etc. from each of the magazine’s six decades to date.

Back in 2013, we celebrated the 250th issue of form with a relaunched magazine in which we explored the future of design as a discipline, then, in form 251, posed the question “Designer Quo Vadis?”. In 2017, we are still asking such questions.

Revisit historical starting points
Jubel visual 07 17

Read selected articles online

More articles of the issue

Editorial:

Identity

Text: Stephan Ott

Adam Richardson proclaimed the “death of the designer” 25 years ago. We asked the author to clarify his theory from today’s perspective. Much has changed for the positive since then, yet, according to Richardson, there is “little philosophical, ethical or critical reflection amongst designers today, even as they are enjoying their success and influence”.

Read more

Filter:

Rock Strata

Text: Franziska Porsch

Translation: Emily J. McGuffin

Two columns width 00 274 filter gestein opener neu

Although not yet scientifically verified, the term anthropocene has been circulating for some time now. What this means is that man has altered the surface of the earth to such an extent that he is now the key influential factor on our planet.

Read more

Focus:

„Nicht nur neu, sondern besser“

 

Kill Your Darlings

Interview: Stephan Ott

Translation: Emily J. McGuffin

Two columns width 00 274 focus markgraph opener

Logo and typeface are vital in defining the identity of a company and ideally convey its values and how it sees itself. Consequently, every change to this has to happen with great sensitivity. Atelier Markgraph, located in Frankfurt/Main, has taken this step and is currently implementing its new corporate design.

Read more

Files:

Show Them What You’re Made Of
Material macht Marken

Text: Karsten Kilian

Translation: Emily J. McGuffin

Two columns width 00 274 files markenmaterial opener

Brands are experienced. Most of them are graspable – in its literal sense. In this respect, materiality plays a major role.

Read more

Preview:

Nº 275
Sport
Jan/Feb 2018

Text: Susanne Heinlein

Translation: Emily J. McGuffin

Two columns width 15 tory burch sport fall 17 neu

Sport is more than mere physical activity. It is also an integral component of our culture. Sport symbolises team spirit, fairness, and performance, fosters communication between people and different groups, is a key element in the promotion of health, and forms the core of an industry worth billions.

Read more

Cluster

Text: Carolin Blöink

Grid one papier machine 10

Text: Judith Block

Grid one thinx 09

Text: Susanne Heinlein

Grid one twoup 01 edit

Research

Text: Anja Neidhardt

Grid one head all

Fairs

Text: Susanne Heinlein

Grid one integrated 2017 copy left   mirror mirror

Agenda

Exhibitions, fairs, festivals, events, conferences, symposia, and competitions

Text: Stephan Ott

Grid one form1

Text: Ian Woodward

Grid one 41 8

Text: Ana Andjelic

Grid one modern point10.0

Text: Thomas Hofmann

Grid one selector 7b. seated at work

Text: Anja Neidhardt

Grid one nike hijab7092 67065 cropped

Revisiting the Past 6/6

Text: Jonas Rehn

Grid one drm 110 111

Discourse

Text: Adam Richardson

Archive

Text: Gabriele Oropallo

Grid one cb17 val 8474c

Media

New books, DVDs, magazines, websites, and apps

Text: Julia Sommerfeld

Grid one timseitz seite 01

Text: Ana Andjelic

Grid one modern point10.0

Text: Thomas Hofmann

Grid one selector 7b. seated at work

Text: Anja Neidhardt

Grid one nike hijab7092 67065 cropped

Revisiting the Past 6/6

Text: Jonas Rehn

Grid one drm 110 111

Discourse

Text: Adam Richardson

Archive

Text: Gabriele Oropallo

Grid one cb17 val 8474c

Media

New books, DVDs, magazines, websites, and apps

Text: Julia Sommerfeld

Grid one timseitz seite 01

Cluster

Text: Carolin Blöink

Grid one papier machine 10

Text: Judith Block

Grid one thinx 09

Text: Susanne Heinlein

Grid one twoup 01 edit

Research

Text: Anja Neidhardt

Grid one head all

Fairs

Text: Susanne Heinlein

Grid one integrated 2017 copy left   mirror mirror

Agenda

Exhibitions, fairs, festivals, events, conferences, symposia, and competitions

Text: Stephan Ott

Grid one form1

Text: Ian Woodward

Grid one 41 8

Text: Ana Andjelic

Grid one modern point10.0

Text: Thomas Hofmann

Grid one selector 7b. seated at work

Text: Anja Neidhardt

Grid one nike hijab7092 67065 cropped

Revisiting the Past 6/6

Text: Jonas Rehn

Grid one drm 110 111

Discourse

Text: Adam Richardson

Archive

Text: Gabriele Oropallo

Grid one cb17 val 8474c

Media

New books, DVDs, magazines, websites, and apps

Text: Julia Sommerfeld

Grid one timseitz seite 01

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