3D Lettering on Buildings
Museum für Gestaltung Zürich, Toni-Areal
–14 April 2019
As a design element in public space, building and room labels are omnipresent. The Museum of Design Zurich shows selected projects that display designed three-dimensional lettering in harmony with the surrounding architecture and asks about the task of these typefaces embedded in communication processes. Participants include the studio Uebele, Olaf Nicolai, Intégral Ruedi Baur Paris, Oudshoorn Reinoud und Why Not Associates.
In its current exhibition “3D Lettering on Buildings” the Museum für Gestaltung Zürich displays examples of three-dimensional building and room inscriptions. The exhibition takes the idea of three dimensions to be more than simply a visual effect and exhibits a wide selection of building and room signage that testifies to the innovative use of existing techniques and materials as well as examples of combining high technology with craftsmanship. With 24 different projects from two decades, including models, prototypes, and architectural photographs and also other documents and films, the production process of three-dimensional type is documented in the five thematic areas of text in relief, three-dimensional grids of text, applied three-dimensional lettering, text sculptures, and signage systems.