17 April 2019


Contemporary Muslim Fashions

Museum Angewandte Kunst, Frankfurt/Main

–15 September 2019



The market for “Modest Fashion” is booming worldwide and is influencing the fashion industry more than ever before. The phenomenon of contemporary Muslim fashions has been given a dedicated show of the same name. The content of the show was developed at the De Young Museum in San Francisco and is now being presented for the first time in Europe at the Museum für Angewandte Kunst in Frankfurt.


“Modest Fashion” describes a restrained, covered style of clothing, originally characterised by religious and regional traditions. The fact that the fashion sector is increasingly focusing on “Modest Fashion” is primarily due to the rising purchasing power of Muslim women, but also to a new generation of young, fashion-conscious Muslims who are shaping a whole new, modern narrative through social media. For their selection, the curators concentrated particularly on fashion and designers from the Near and Middle East, Malaysia and Indonesia and are deliberately trying to rebut a westernised idea of Muslim fashion. The exhibition, which sees itself as providing a snapshot of Muslim fashion, thus initiates not merely an aesthetic but also a socio-political discourse. Individual style and young fashion serve as an impetus for talking about tradition and politics, cultural identity, gender understanding and personal freedoms.

Thanks to its great cultural diversity, Frankfurt is an ideal venue for such an exhibition. More than 50 per cent of Frankfurt’s citizens have their roots outside Germany and make the Main metropolis one of the most international cities in Germany.

The displays include ensembles of established and up-and-coming designers from luxury fashion, street wear, sportswear and couture sectors, as well as numerous art, documentary and fashion photographs and examples of the Modest Fashion movement from social media, which incorporates a young and dynamic community of bloggers and influencers.


Nº 283
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