couturier du rêve
Musée des Arts décoratifs, Paris
– 7 January 2018
The Musée des Arts décoratifs has created an exhibition in Paris that takes the visitor on a journey through the brand history of Dior. It marks the seventieth birthday of the couture house. Founded in 1946 by Christian Dior, the company was an early success story with its first collections, and had a decisive influence on fashion in the post-war years. By the mid of 1950 Dior had over 900 co-workers in its employ. Paris earned its reputation as a fashion capital also through Dior.
The broad positioning of the brand in the luxury segment helped to promote its brand success as a status symbol from the outset. Dior stands for luxury, lifestyle and flamboyance. A visionary, Christian Dior succeeded in combining artistic work with entrepreneurial skill, providing customers with added value. The brand continued to develop following Christian Dior's death and this exhibition will showcase not only his work, but also that of his successors, for example, Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and Maria Grazia Chiuri. The exhibits include over 300 haute couture dresses, created between 1947 and today. In addition, there are fashion photographs and hundreds of documents, such as drawings, illustrations, letters and advertising material available to view and along with fashion accessories such as hats, jewellery, bags and perfume bottles, all displayed in chronological order, they provide a comprehensive overview. Since Dior was also widely known as an art lover, the exhibits are displayed with a selection of paintings, furniture and sculptures. These works provide a framework that highlights the artistic value of fashion itself. It isn’t just the influences and passions of fashion that can be associated with art – the collections themselves are an expression of artistic creation. The curators Florence Müller and Olivier Gabet have brought together a complete collection across some 3,000 square metres of display space, which showcases the Dior not just as a brand, but also as a designer and influencer of our time. A comprehensive publication complements the exhibition.