27 – 28 September 2017
The two-day event is intended to bring the design community in Copenhagen closer together and to provide useful food for thought from speakers and workshop leaders employed by leading companies around the world. With this in mind, Adam Cutler from IBM and Bojana Jamborcic from Typeform will discuss how products have to be designed if graphic user interfaces are replaced by speech interfaces, and communication by chatbots.
Sam Horner, product designer at Netflix, and Amy Roberts, designer at Google Chrome, will give presentations on designing digital products. At the heart of this is the issue of how product documentation and product communication alter by being digitalised. Services and online products have to be designed as strategically as analogue objects, however, other methods are required to model them.
These considerations will be taken further in the presentation by Rahul Sen, design manager at Spotify, who pleads for communicating the design process more honestly and spending less energy on creating ideal images, rather investing more energy in communicating through unfinished prototypes. This is where using real content plays an essential role as it allows the product design to be kept in an unfinished condition for longer, but permits it to be tested out earlier on reality.
These contributions will be supplemented by numerous other papers which have a thematic link. Visitors will be able to ask questions in person in workshops and moderated discussion groups, and work together on developing the ideas presented further in a relaxed atmosphere.