Design to Business.
Annual Conference 2017
12 December 2017
The development and implementation of ideas require different skills, but nonetheless call for collaborative efforts. This is recognised and supported by the Design to Business Conference, as signalled by the subtitle of the event: “New Paths towards Innovation and Value Creation”. The talks and workshops held on 12 December are thus intended to provide a networking opportunity for companies and creative professionals, with the aim of supporting the ongoing development of the cultural industry. An exhibition will take place alongside the event, involving various universities from Hesse, design agencies and emerging talents.
The Hesse Chamber of Industry and Commerce (IHK) serves as a key interface between politics and industry and is committed to education, research and the advancement of Hesse’s economy. This association, which is funded through contributions, is democratically elected and has a regional-based structure.
A welcoming address by Tarek Al Wazir, the Hesse State Minister for the Economy, Energy, Transport and State Development, will mark the start of a wide-ranging programme of events. The first set of speakers comprises various figures from the political sphere, who will then hand the baton to representatives from the world of business. The morning talks will focus on the key themes of the Digital in Industry, Innovation and Value Creation, and Identity versus Complexity. The presentation of the Young Talent Award for a student at HfG Offenbach will be followed by a talk by Frank Wendelstorf of Vodafone GmbH on ground-breaking innovations in the telecommunications industry. The afternoon will be given over to various workshops that present design and development methods. The final talk will be on the development of smart products.
The programme is densely packed and seeks to address as many different topics as possible, thus reflecting the aim of the conference itself. This only confirms that the focus here is on networking, together with mediation and research, leaving it up to visitors to form their own opinions about the different topics. Bearing the political backdrop to this event in mind, one gets the distinct impression that the event organisers have adopted this networking-oriented approach as a way of pursuing structural quality and support for complex issues within a well-functioning regional structure.
Indeed, this focused regional approach – most of the speakers are based in Frankfurt am Main or Offenbach am Main – has the advantage of encouraging network building while eschewing red tape. The event is bound to result in positive political and economic outcomes, thus meeting the express objective of the IHK in its capacity as an interface between democratic policies and economic interests.