Food Revolution 5.0

Museum für Kunst und Gewerbe, Hamburg

– 29 October 2017

In the exhibition “food revolution 5.0”, the Museum für Kunst und Gewerbe in Hamburg focuses on the challenges facing the global growth society regarding food supply in the future. In five narrative threads, the exhibits explore in detail the factors that might make us adopt a different approach to food as well as presenting creative solutions.

The exhibition clearly communicates the fundamental problem underlying society’s current relationship with food. By decoupling production from the consumption of those foodstuffs, which land on our plates every day, we lose sight of those all-important production processes. To make them visible again, visitors are guided through five different theme rooms, which recreate the production path of industrial food products.
A series of photos and info panels in the chapters “Farm”, “Market”, “Kitchen” and “Table” reveal the invisible aspects that are inextricably linked with the consumption of industrially produced foodstuffs. Alongside conclusions drawn from the presented findings, visitors can see ideas and concepts of well-known designers that suggest alternative ways of approaching food.
In addition, international universities were invited to generate future-oriented ideas for the exhibition, to illustrate food in a future where the scarcity of resources and a growing society are the determining factors for food production.
The exhibition’s exploration of food emphasises the complexity of the subject and tells us about both the global economic connections of agricultural policy and about our emotional, culturally conditioned relationship with food. In today’s society, food can be as much an expression of life style and means of creative self-expression as an alternative religion. In some parts of the world, the question of whether there is enough food has been replaced by the question of what is the right food, so food consumption can be said to reflect social conflicts on a political as well as a non-political level. To do justice to the diversity of the subject, the Museum für Kunst und Gewerbe Hamburg commissioned renowned designers – such as Werner Aisslinger, Martí Guixé, Isabel Mager, Andrea Staudacher and Marije Vogelzang, among other, to develop new works for the exhibition.
The work of more than 30 international designers is displayed. The spectrum of works ranges from designs that are integrated into today’s technological contexts, to ideas and speculative concepts.


Nº 273
Designing Protest

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