27 August 2017


New Types

Museum of the Printing Arts, Leipzig

– 24 September 2017



The “New Types” exhibition in the Museum of the Printing Arts in Leipzig is dedicated to three pioneers of Hebraic graphic design of the 20th century. The exhibition showcases exhibits from their creative period in Israel and Germany between 1920 and 1970.


Franzisca Baruch (1901–1989), Henri Friedlaender (1904–1996) and Moshe Spitzer (1900–1982) studied and worked in Berlin and Leipzig, before emigrating in the 1930s. They were shaped by their training, their social environment and the influences of the Werkbund and Bauhaus. These influences can also be clearly seen in their successive years’ work. Franzisca Baruch designed lettering and emblems that continue to characterise Israel’s public spaces to the present day. Moshe Spitzer designed books for Tarshish, the Jerusalem-based publishing house, and which are considered models of Israeli book design. And the Hadassah font designed by Henri Friedlander set new standard for Hebraic typeface design. It is the most commonly used font used by designers today.

The works are therefore witnesses of a unique transfer of culture between Israel and Germany. The exhibition was on show in 2015/16 in the Israel Museum in Jerusalem and has now been adapted exclusively for Leipzig by the curator, Ada Wardi. Newly discovered material from the artists’ estates is shown here for the first time.


form 259 also focuses on Israel, from both graphic and typographical points of view. This issue edition can be obtained in our Shop.


Nº 278

form Design Magazine

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