05 September 2017


Pure Gold.

Upcycled! Upgraded!

Museum für Kunst und Gewerbe Hamburg

15 September 2017 – 21 January 2018



To mark the centenary of the Institut für Auslandsbeziehungen (IFA), the “Pure Gold. Upcycled! Upgraded!” exhibition has been initiated in collaboration with the Museum für Kunst und Gewerbe in Hamburg.


The IFA was founded in 1917 to impart and promote foreign cultural relationships. It is celebrating its one hundredth birthday this year taking the main theme of “Kulturen des Wir”. The exhibition “Pure Gold” emerged from this to drive forward the discussion about our perception of waste materials and the redistribution of raw materials. Objects that are designed in such a way that they integrate already used materials open up new design possibilities both when dealing with resources as well as on an economic and cultural level.

The aim of the exhibition is to unite two perspectives on the topic of “Waste and Recycling”. A European section will present projects by various designers using upcycling as a vehicle to instigate rethinking and to communicate new ways of achieving sustainable consumption. The second perspective presents projects from countries outside Europe such as Brazil, Egypt, China, Zimbabwe and Thailand, in which the recycling of materials presents the opportunity to access raw materials. In this case, where products are reused, new processing techniques have to be acquired. The exhibition is on show from 15 September 2017 to 21 January 2018 in the Museum für Kunst und Gewerbe after which it will go on tour to a further twenty locations.


Nº 278

form Design Magazine

Aws4 request&x amz signedheaders=host&x amz signature=35350044a44764841823d19887cd7ff74f21ec89c94243b8755ffa22f53072f2 Order now


Verlag form GmbH & Co. KG
Wildunger Straße 8
60487 Frankfurt am Main

T +49 69 153 269 430
F +49 69 153 269 431

Subscription Service

Questions to your subscription invoice, to our subscription program or a change of address?

T +49 69 153 269 438
F +49 69 153 269 439


Sign up now and get access to exclusive ticket draws, monthly news about the magazine as well as information on exciting design events and publications.

Sign up

Design Magazine
Established 1957