Two columns width form 274

Current Issue

Nº 274
Identity
Nov/Dec 2017

Identical identities are rare – and this is as it should be. Whether it is a person, a brand or a product, their identity is a question of distinctiveness, a high degree of recognisability and a sense of connection with the human or object opposite. We explore how identities are shaped today.

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Two columns width form 274

Current Issue

Nº 274
Identity
Nov/Dec 2017

Identical identities are rare – and this is as it should be. Whether it is a person, a brand or a product, their identity is a question of distinctiveness, a high degree of recognisability and a sense of connection with the human or object opposite. We explore how identities are shaped today.

Read more, current_issue %>

Editorial:

Identity

Text: Stephan Ott

Adam Richardson proclaimed the “death of the designer” 25 years ago. We asked the author to clarify his theory from today’s perspective. Much has changed for the positive since then, yet, according to Richardson, there is “little philosophical, ethical or critical reflection amongst designers today, even as they are enjoying their success and influence”.

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Grid one 00 274 filter gestein opener neu

Filter:

Rock Strata

Text: Franziska Porsch

Translation: Emily J. McGuffin

Although not yet scientifically verified, the term anthropocene has been circulating for some time now. What this means is that man has altered the surface of the earth to such an extent that he is now the key influential factor on our planet.

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Grid one 00 274 focus markgraph opener

Focus:

„Nicht nur neu, sondern besser“

 

Kill Your Darlings

Interview: Stephan Ott

Translation: Emily J. McGuffin

Logo and typeface are vital in defining the identity of a company and ideally convey its values and how it sees itself. Consequently, every change to this has to happen with great sensitivity. Atelier Markgraph, located in Frankfurt/Main, has taken this step and is currently implementing its new corporate design.

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Grid one 00 274 files markenmaterial opener

Files:

Show Them What You’re Made Of
Material macht Marken

Text: Karsten Kilian

Translation: Emily J. McGuffin

Brands are experienced. Most of them are graspable – in its literal sense. In this respect, materiality plays a major role.

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274 jubel 1

2017 marks the 60th anniversary of form, a milestone that has prompted us to stop and take stock. In particular, we will be revisiting a specific article, reader’s letter, image, cover, etc. from each of the magazine’s six decades to date.

Revisit historical starting points

Form 030 00 2

All the issues of form published between 1957 and 2011 can be accessed in the archive free of charge. 

Visit the form archive

Founded in 1957 as an international journal, form soon became a well-known fixture of design journalism, and with its 274 editions so far has written a piece of design history.

The history of form

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